Vintage Marlboro F1 Bic Lighter Case – Red Lanyard Promo Strap tying the whole dial design

tying the whole dial design together

a nice practical touch on a watch this compact

cloud-like patina

The sunburst dial keeps things handsome and understated

Vintage Marlboro F1 Bic Lighter Case – Red Lanyard Promo Strap tying the whole dial designIn the late 80s and 90s, Marlboros promotional machine around the Marlboro Man was in full swing. Alongside the well known Marlboro Miles program, similar point redemption campaigns ran globally, producing branded lifestyle merchandise that reflected the brands wider cultural reach including its high profile Formula 1 sponsorship era. This J3 Bic lighter lanyard case comes from that period. The bold Marlboro red, oversized logo and streamlined shape